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「Digital Ex數碼體驗營銷大獎2021」得奬名單出爐! 同時公佈港人消費模式調查結果

由新城財經台舉辦的一年一度「Digital Ex數碼體驗營銷大獎2021」頒獎禮,於11月29日完滿結束。今年的獎項別具意義,特別嘉許所有得獎商場及零售店在過去一年即使受盡疫情的嚴峻經營環境影響,仍能善用新零售模式營銷策略,成功發展數碼網絡營銷市場。新城財經台在頒獎禮上,同時公佈最新的年度「後疫情時代港人聖誕節消費模式」調查結果,數據反映出香港人於聖誕節的預期消費意向,有助零售行業了解消費者需求,以制定節日營銷方案。

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